January 30, 2020 2 min read

Wildway, a San Antonio-based natural food company that believes in fueling life's daily adventures, has expanded its partnership with H-E-B to include a rotating seasonal lineup of Grain-free Granolas that make a difference. Launching statewide with Dark Chocolate Strawberry on February 17, the limited-edition flavors are part of Wildway’s We Rise initiative to support charitable causes that protect Texas’ natural beauty by donating 10% of all proceeds. 

“We believe in eating wild, being in the wild, and living wild, and that includes protecting where we play. Our We Rise initiative is a great way for our company to get involved with what’s going on in our local area, and make sure that the natural landscape we are lucky to enjoy today will remain 25, 50, and 100 years from now for the next generation,” said Wildway Co-Founder Kelli Koehler. 

Made with 100% real-food ingredients, like all products in Wildway’s portfolio, the new Dark Chocolate Strawberry Granola flavor contains dates, walnuts, sunflower seeds, pumpkin seeds, cashews, pecans, strawberries, cacao powder, sea salt, and vanilla. Additionally, the product contains no added sugars, no oils, no extracts or flavorings, is non-GMO sourced, grain-free, certified gluten-free, plant-based, and vegan. 

“The idea behind launching seasonal SKUs throughout the year, made up of entirely new flavors and ingredients, is pretty revolutionary when it comes to center store products and brands like ourselves,” added Koehler. “Produce shouldn’t be the only section of a grocery store that accounts for seasonality. We’re excited to be pioneering a new wave of what packaged food can bring to consumers. We’re confident that our customers will love our new creations and what they stand for just as much as we do!” 

Other Grain-Free Granola flavors include Coconut Cashew, Banana Nut, Apple Cinnamon, Vanilla Bean Espresso, and Dark Chocolate Sea Salt. 



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